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The main reason for the ruling in the first place was when shippers objected to the railroads delivering cars to their plants painted for a competitor's product.

The reefers were not owned by the companies, but rather by refrigerator car companies like URTX, GATX etc. The actual "outlawing" was a rule that shippers could refuse to load a car if it was lettered for a competitor, and the railroad and refrigerator car company had to deliver a different car at their own expense. Rather than face the hassle of trying to keep track of which car could go to whom, the reefer companies simply stopped using the advertising lettering. In the case where a shipper used enough cars that he actually owned the reefer line, the lettering stayed ("Swift" is an example that comes to mind)


...and even today very few shippers (if any) own their own equipment or lease it. About the only place you will see any advertising (or at least the shipper's name) is on trailers or containers, but that's a different matter.


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In the New Orleans area I have seen cars with Tropicana on the side in large letters. White cars with Orange and Green letters.
Will have to get a picture next time I see one. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to - An online railroad bookstore featuring a curated selection of new and used railroad books. Railroad pictorials, railroad history, steam locomotives, passenger trains, modern railroading. Hundreds of titles available, most at discount prices! We also have a video and children's book section. - An online model railroad bookstore featuring a curated selection of new and used books. Layout design, track plans, scenery and structure building, wiring, DCC, Tinplate, Toy Trains, Price Guides and more.

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